SMS marketing
Tips and Tricks to leverage the Power of SMS Marketing
SMS marketing is very effective if it
is done in the right way we can use marketing for a wide range for a great reason
such as vouchers, coupons, appointments, reminders, events, invitations,
feedback, votes, information, store locators and more. It is less expensive
when compared to radio, print and web ads and will give you the ability to
engage and will track customer relationship on a different platform.
We want your campaign to be just as
successful as you do, so we have put together some top tips to ensure you are
getting the most out of marketing via SMS.
1. Reach your Goal from the Get-Go
We should distinguish like what kind of campaign is relevant to our audience first. Do we want to remind clients to send back a form? Do you want a customer service feedback? Maybe your business wants to send reminders to the customers regarding upcoming appointments? So make sure what you send to the customer is interesting and helpful.
2.
Know the Customer
We should use customer relationship management CRM app to measure the success of our messages. You must monitor the customer’s location and purchase history based on the demographics so you send the right message to the right customer and send the bulk messages for general sales and promotion.
3. Keep it Snappy
Twitter has mastered the art of being concise and you can too. There is a
120 character limit on tweets and Twitter has evolved quickly as one of the
leading social networking platforms in the world. With a 160 limit on text
messages, there’s no excuse why you can’t be just as successful. You must
highlight some of the important stuff quickly and at the beginning. Make sure
that your message is short and have a good meaning to the point and avoid
telling your entire life story
4.
Track your SMS Campaign and Optimize
You must
measure on how effective and efficient you’re SMS marketing campaigns are, how
many responses you got and what was your return of investment ROI so you need
to have a deep study of the campaign and through this, you can improve and
optimize it next time when you prepare the SMS campaign
5. Be Appropriate
We should avoid using an inappropriate word/slang or text speak and always proofread. A good sentence is very important in a text, action verbs are effective and good sensitive words are very essential. The good and standard abbreviation is very great and effective but talking something and taking too far will isolate certain audience. And always keep in mind that we must reach more audience irrespective of age and gender so a good text will improve to reach to more audience.
6.
Write a Clear and Concise Messages
The message you send to the customer must be clear, crisp and concise, do it less if you can and we have a maximum of 160 characters to express yourself or express about the brand. And you must avoid an abbreviation and all caps
7.
Personalise your Texts for a Good Experience
This makes your customer feels good since you are sending text personally by developing customers profile and then to create a customer-focused vision statement and messaging them will help you see better results from this SMS marketing
8.
Focus on your Best Customers/Clients
Best
customers are the one who is more loyal and buy stuff from you and will give
positive comments or feedback on your product and some loyal customers will
also, promote your brand to their friends and family. So we should bring a smart
strategy to find such loyal customers, and we must do a good case study on how
and when to use SMS campaigns successfully to promote sales and increase the
customer’s satisfaction so maximize the benefits of your SMS campaign by
effective messages irrespective of what kind of company you own
9.
Send a Message at the Right Time
SMS is all about speediness. Its takes people an average of two to three minutes to open messages so we should send the right message at the right time for example if you are promoting an offer in a restaurant then you should post at the end of the day but not in the morning or middle of the day and if you are hosting any party on the weekend then send a message on Friday afternoon so that many people will see and have an opinion in their mind and will turn to you. Through this way, we can take SMS timing one step further by finding out the best time to send a message text for a specific individual at a specific time
10. Use Call to Action Buttons at the End
of Text Message
This call to action button will increase good customer engagement through our SMS marketing texts. Through this, we can add more value to the text message and engage with customers efficiently
