Speed web, a well-established content marketing company in Bangalore, creates content that takes your business to the next level. We guide you to make customers engage with good quality content. One of the best content marketers in Bangalore for creating an effective and unique content strategy with optimized SEO-friendly keywords for enhanced visibility and brand promotion.
" If the content is king, Then we are the kingmakers "
CATERING THE BEST CONTENT MARKETING SERVICES IN BANGALORE
We have expert content developers and marketers in our team to provide an end-to-end solution. Our focus is on identifying your target audience and addressing the keywords which have a good impression and high click-through rates, we mainly aim to create a high-quality lead magnet for your brand by providing the best useful information and content in the visual and non-visual form. We have a great team of content marketers and having our top-notch content marketing services your brand will speak out in front of your target audience.
A BRIEF ABOUT CONTENT MARKETING
In a very fictitious tone, If you want to win the battlefield of marketing, then you must have a special weapon in your sheath which is “CONTENT’’. Content marketing is a powerful tool to engage the users and it helps to convert them into your potential customer. It is all about providing useful and relevant information to the customer, at moments when they are interested in receiving it, in an engaging way.
WHY CONTENT MARKETING IS SO BENEFICIAL?
There are various reasons why content marketing plays a role in advertising solutions. Content Marketing strategy is always known for its winning strategy by creating a situation where a company tries to draw the attention of potential customers by providing them with relevant content and then inbound marketing comes into the game but it is not always as effective as it seems because creating the lead magnet is not so easy.
It’s all about serving the right thing, at right time to the right people.A study shows that the more content you provide the audience, the more step they cover to buy from youFrom earning trust to converting into potential customer content marketing plays a massive role.
Here, we want to highlight some of its major objectives
Our services as the best content marketing company in Bangalore
Blog Content Creation
Blogging is one of the best things to rank our website in the search engine. Blogs help to keep the people more engaged in our website. It will increase search exposure. We create high-quality content that’s personalized for your target audience and optimized for search engines.
Blogs mostly concentrate on long-tail keywords which in terms will increase the chance of getting more clicks and impressions to the websites. Interlinking is one of the main ranking factors in SEO, blogs with interlinkings make visitors chances of getting all the information they need in a single blog post that will help to avoid the bounce rate of the website. There are a lot of chances of getting quality backlinks to the blog we create with effective content.
E-Books
Ebooks are still a great way to improve your visibility in the search. The ebook helps to get many leads and convert them as a customer by downloading it. People will share their information to download, it will help us to get their name and mail ID. Even we can submit and share our ebooks to gain more backlinks to our site.
Whitepapers
Whitepapers are trustworthy and well-researched PDF files, It does not promote a product, it only educates, directs, and urges people about the product. The white paper helps to generate more sales, credibility, and trust in the product, as it is recognized by the expert. In addition, PDF files are easily indexed by search engines and you will find more information on the site.
Infographics
Infographics will represent the data in a visual manner, it will help the reader to understand the concept very easily and make them more engaged on the site. An effectively designed infographic leaves a significant impact on the mind of your audiences.
The main reason behind the increasing popularity of infographics is that people are more interested in visual content these days as compared to a plain piece of information. Nowadays online marketing highly depends upon visual content to attract customers. We can share and link our website to drive traffic in the search using infographics.
Youtube Video
Our well-experienced SEO team helps in video marketing services and campaigns to find your business new ways of reaching your audience with a visual treat. It also increases your click-through rates, and Including video on your page drives organic traffic from SERPs. Videos help to get high-quality traffic to our website and you can also submit the video to get more backlinks.
Case Studies
The case study shows how their product has successfully fulfilled the customer demand. It's trustworthy comments given by the customers which in terms make the leads convert into a new customer. Instead of simply talking about a product, case studies allow businesses to show how their product can be used to get a desirable solution.
Webinars
Webinars give you the chance to explain your product and brands to a targeted audience. You can also engage them, gather feedback and answer all their questions on the spot. You can directly meet the customer demands and give solutions on the spot. This will drive the audience's attention and helps to convert them easily.
Lead magnets
Lead magnets are used to get leads by giving away our products or services for free. As we can see the beta version of some software is free to access for a certain period of time to make the user buy the product. It's a marketing tool to gain customers and help to convert them. The purpose of the lead magnet is to make the visitors enter our site.
RESEARCH
We have great expertise in gathering data and conducting a survey we never start execution without doing proper research and when it comes to content marketing we always focus on the target audience first and collecting buyer persona then we move ahead to our planning section.
PLANNING & STRATEGY
After collecting the buyer persona we start building a winning strategy and doing content planning according to your services and product by keeping your target audience in mind as we stated above serving the right content, at right time, to the right people is our core value and here we know very well that what is most suitable and relevant for your audiences.
CREATION
When our planning completes we move ahead to create appealing content we have a skilled content creator’s in-house team and here our content creators come into the game for dedicating their skill to your project. They know very well how to draw the attention of your target audiences from the content.
OPTIMIZATION
Content optimization is just like the icing on the cake its plays a major role after creating the content and before publishing the content without optimization, content is useless and irrelevant for example if you want to increase traffic on your website then you must optimize your content with target keywords.
PUBLISHING
After full optimization, your content is ready to speak your words. We publish the content as per the user requirement platforms it may be a blog for the website, video for youtube viewers, engagement post for social platforms, a newsletter for lead nurturing, and so on.
DISTRIBUTION AND PROMOTION
It is not a good practice to set aside by just publishing the content as the content itself will not go to the potential customer you have to make some extra effort to get your voice out to people by promoting your content and here we use our best social media marketing services and email marketing to send your content directly into the inbox.
Leverage the benefit Proven Framework of AIDA by our expert content marketers
Thanks to MR. E. St Elmo Lewis developed the AIDA model for better understanding the relationship between a buyer and seller. According to him, A buyer’s journey starts from the awareness of the brand they don’t show any interest until they are aware of the brands.
Basically, ‘AIDA’ stands for Awareness, Interest, Desire, and Action. There are 4 phases of the ‘AIDA’ model let’s have a look.
FIRST PHASE
In the first phase, customers are aware of the company’s brand by consuming the relevant content.
Second Phase
After consuming the contents customer shows interest in the content-related services and product.
Third Phase
In the third stage, when the customer shows interest in a particular product or service, the seller’s task is to persuade him to take the services or product
Fourth Phase
In the fourth and final phase when the ‘liking it’ replace with the ‘wanting it’ then the interest convert into Action by downloading a trial version, creating an account, subscribing to a newsletter, or making a purchase.
Content Marketing isn’t also a tactic that you can just turn on and off and hope that it will be successful. It has to be a mindset that is embraced and encouraged’